Client
Undisclosed
Category
Global Product Launch Management
Date
2024
How we've successfully redesigned the launch-to-market process for the MEA and APAC region
One of our clients contacted us for assistance with developing an effective strategy for launching new products in the Middle East & Africa (MEA) and Asia Pacific (APAC) regions. Previously, the client hired the services of another established consultancy company, which delivered a technical report on the regulatory framework applying for their products.
With that input, the client remained stuck for 6 months without guidance, without an understanding or a clear road map allowing them to proceed with their product export plans.
Upon our engagement, we’ve collaborated with the client and their manufacturer to create a comprehensive go-to-market strategy for these regions. Our approach included:
- Conducting brainstorming sessions to consider product reformulation to meet regulatory needs at the target countries, and align with the export priorities of the business
- Developing labels and defining claims that comply with local requirements
- Providing a roadmap from the initial stage, with realistic timelines for each step for and each target country, setting clear expectations within the business
- Executing the roadmap, assisting with the registration process, working with local distributors and authorities at each country
Thanks to our collaboration, our client was able to successfully launch their products in the desired MEA and APAC countries. Today we continue to work alongside expanding into other regions and in the development of their product portfolio.