Recently, U.S. President Donald Trump announced a trade agreement with European Commission President Ursula von der Leyen, introducing a 15% import tariff on EU goods entering the U.S. market. This follows a similar agreement made by the UK in May, which imposed a 10% tariff on its exports to the U.S.

While reaching an agreement may bring some relief, it also introduces new challenges: certain products manufactured in Europe will now be subject to an additional 15% import tax, being cosmetics products one of the impacted. Several European countries are major producers of cosmetics, and exports to the U.S. represent a significant portion of their business. The additional 15% tariff will likely drive up consumer prices, potentially reducing sales and having a considerable impact on the European economy.